We Are

Swedish Milk with attitude. Plant-based. Made from peas


Sproud was born Malmö, Sweden, in 2018.

Already an epicentre for the very latest trends in food, sustainability and wellness, as three entrepreneurial friends we were inspired by our progressive city to create something good on the inside, bold on the outside. In a time of big challenges, we believe “better products” are part of the solution. We truly believe in power change for good. At Sproud we have a strong passion for creating novel food, for conscious people. But Sproud belongs to vegans just as much as to everyone else. Our mission is to make it easy for all people to choose climate-friendly vegan products that taste delicious. To become The Alternative Plant-based Company


We are Change-Makers with a Purpose.

We want to be part of creating change today. Not tomorrow.

We care, that's why we exist. We challenge and question the existing system. Because Sproud was not born by being like everyone else.

It is the pea that makes it possible. The pea is our hero and the source of good. Sproud is tasty as ***k and is a sustainable and healthy alternative to milk.

We are guided by our values ​​and work towards a clear vision. We want to tear down any obstacles that stands in the way for change, both attitudes and structures. If needed to, we challenge and will not step down when being questioned.

But even though we may seem tough on the surface, we are kind on the inside. We want want more people to discover The Alt Side. That's why we're are change-makers, it’s with a purpose.


At Sproud we believe in doing good, and have some fun while doing it. We strive to make change, and giving back to the planet at the same time. To be able to achieve this we look people who are passionate about this, love to rethink and believe In joining forces to make this happen. Both in team and in society. For our planet.

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